In today’s internet-first world, Digital Marketing is one of the most powerful tools for career growth, business success, and freelancing opportunities. At Heights Institute, our comprehensive Digital Marketing Course is designed to transform beginners into confident digital marketers who can drive traffic, generate leads, and grow brands online.
This practical, job-oriented course covers everything from the basics to advanced techniques — including Search Engine Optimization (SEO), Google Ads, Social Media Marketing (SMM), Email Marketing, Content Strategy, and Paid Marketing across platforms like Facebook, Instagram, and YouTube. You’ll also learn tools like Google Analytics, Search Console, Canva, and AI-based automation tools that are used in top agencies today.
An online advertising platform by Google that enables businesses to run targeted ads on search, YouTube, and websites to drive traffic.
A strategy using paid ads on Google, Facebook, Instagram, and other platforms to increase brand visibility, traffic, and conversions quickly.
SEO improves website rankings organically, while SMM enhances brand awareness and engagement through platforms like Facebook, Instagram, and LinkedIn.
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